Exhibit · Show #1 London · 26 Nov 2026

Show your game.
We'll do the rest.

Put your upcoming game in front of 150+ hand-picked media and content creators, in person, without the pressure of digital deliverables.

See pricing FAQs

Turn up, plug in, showcase

Everything's included, bar your game

We supply all the tech. You bring your game on a laptop or console.

Monitors & peripherals

A full station for every game, ready to plug into.

On-site tech support

Our team is on hand all day so you can focus on players.

Food & drink

You'll be fed and watered throughout the day.

Venue hire

A standout venue in central London, 2pm – 10pm.

Dedicated Steam page

Announcements and features before and after the event drive wishlists.

PressEngine promotion

Every game featured in dedicated newsletters and genre-specific outreach.

The layout

Every game visible by design

There are no headline booths and no back corners. The Pre-Show floor is designed so every game gets the same opportunity: equal stations running the length of the venue, clear sightlines, and room for media and creators to stop, play and talk.

It's built for the conversations that turn into coverage.

Illustrated floorplan of The Pre-Show venue, with rows of identical game stations along both sides of the venue's arches
Indicative layout. Final floorplan may vary.

Promotion

Coverage doesn't stop at the door

Call-to-action

A dedicated Steam page, supported by announcements and features before and after the event.

Marketing

Every game is promoted via PressEngine in dedicated newsletters and genre-specific outreach & promotions.

Support

If you're unable to attend, PressEngine will engage out-of-work PR or marketing professionals to showcase your game.

Costs

Book your space

Pick how many games you're bringing. No VAT is charged.

Before you book

By paying for a space you agree to our exhibitor terms, including unacceptable use of the event. In short, no pornographic, sexist, misogynistic, hateful, gambling-related or illegal content in your game or materials.

One game

£750

  • 1 station, fully kitted out
  • Food & drink for your team
  • Steam page & PressEngine promotion
  • On-site tech support
Book one space
Save £100

Two games

£1,400

  • 2 stations, fully kitted out
  • Food & drink for your team
  • Steam page & PressEngine promotion
  • On-site tech support
Book two spaces
Save £250

Three games

£2,000

  • 3 stations, fully kitted out
  • Food & drink for your team
  • Steam page & PressEngine promotion
  • On-site tech support
Book three spaces

The Pre-Show is designed to be low-cost, and pricing covers ours; we're not doing this to make money. Costs cover all tech, including monitors, peripherals, food & drink, venue hire and on-site tech support. Where you need staffing, it's priced at cost. Payments are handled securely by Wise. See our exhibitor terms.

Paid? Email [email protected] with your studio name and the game(s) you're bringing, and we'll confirm your space. What happens next

Additional

On-site support

£500

Can't make it on the day? We'll engage an experienced PR or marketing professional to showcase your game for you. Covers their £250 fee plus travel & accommodation, priced at cost. Book it alongside your space.

Ask about on-site support

Bigger lineup?

4+ spaces & discounts

Publishers and studios bringing more games, get in touch and we'll put a package together.

Get in touch

FAQs

Good questions

Just your game, running on a laptop or console. We supply the monitors, peripherals and power, plus on-site tech support to get you set up.

Everything bar your game: your station(s), all tech, food & drink, venue hire and on-site tech support. Your game is also promoted via the dedicated Steam page and PressEngine's newsletters and genre-specific outreach.

75+ media covering both specialist videogames and mainstream publications, and 75+ content creators with a verifiable audience. Key media will be flown in from the US, France, Italy, Germany & Spain.

Yes. Book two or three spaces for a discount. Bringing four or more? Get in touch and we'll sort a package.

Add on-site support and we'll engage an experienced PR or marketing professional to showcase your game on the day. It costs £500, priced at cost to cover their fee, travel & accommodation.

Each package has a secure Wise payment link. Once your payment arrives we'll confirm your space and send you an invoice for your records.

Email [email protected] with your studio name and the game(s) you're bringing. We'll confirm your space, then be in touch with everything you need: setup times, tech details, and the assets we need to promote your game (key art, trailer and Steam link).

Yes. Games, trailers and materials mustn't include pornographic, sexist, misogynistic, hateful, gambling-related or illegal content. Mature themes are fine, but tell us in advance. See unacceptable use of the event for the full detail.

Please get in touch at [email protected]. Refunds aren't available for cancellations made less than 14 days before the show (after 12 November 2026). See our exhibitor terms for full details.

Still got a question? Email [email protected]